How to Overcome 5 Setbacks for Small Business Marketing
Executing an effective marketing strategy is challenging for businesses — large and small. But for small businesses trying to add […]
By Ron Bauman
Web Development
A Storefront In The Digital Marketplace
In today’s digital world, a website is often the first interaction a customer will have with your business. Therefore, your company’s website must accurately outline your unique value proposition and showcase your products and/or services in a clear, concise manner. If your website doesn’t do these two things effectively, you risk losing potential leads.
The Milk Street web development team designs websites that present your business’s content in a logical and professional manner that optimizes both user experience and SEO. If necessary, our team can design your website using customized HTML for a totally unique look and user experience. And of course, we can install a content management system on the backend of your site so information can be updated on a regular basis.
Trust the Process
Streamlined, customized Wordpress websites
UX Design
Design and UX (aka user experience) are the two essential elements in creating a meaningful and relative experience for your website's visitors. The UX process involves integrating your organization's products and/or services, including aspects of branding, design, usability, and overall functionality. The Milk Street web development team considers the "why, what and, how" of your website's user online interactions. The "why" considers users motivations for using a product. The "what" addresses the actions a user can perform with the product and how if effects web design. Finally, our designers use the "why" and "what" to decide "how" in order to create a meaningful experience that presents your product or services in a logical manner.
HTML / CSS Coding
Many organizations choose to build their website using a pre-built template. While this can be effective for some, there is a risk of having a site that looks and feels similar to others using the same template. In addition, websites built with templates come pre-packaged with a large number of functionalities and pages that your team will likely never even use. Unfortunately, this excess information can cause your website to be less responsive and run slowly. Therefore, businesses that want a custom look, require a higher level of functionality and/or simply want a more streamlined, responsive website than a template can provide should consider a web development team that delivers a custom-built website.
Content Management
A content management system is a digital tool that allows users to publish content to your site and manage other information using an internal user dashboard. Although there are plenty of options when choosing a content management system Wordpress is the industry standard and also one of the easiest to use. In addition, the Wordpress content management system offers a variety of "plug-ins" that make it easy to format your content using the latest SEO practices. However, if writing and publishing digital content seems like too much for your organization, the Milk Street team has skilled digital copywriters to create digital content for your organization.
Ready for a new website?
Who We Do It For.
Our Work
Milk Street Marketing's client's range from FinTech startups, higher education institutions and businesses of all sizes. A very common scope of work is branding and website in conjunction content development and marketing management. Click through to see some pretty pictures and read a few clever turns of phrase.
HIT US UP.
Let's talk about you! We would love to hear your story.
The first step is to schedule a call with one of our team members to discuss your business situation and your marketing needs.
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As a full-service marketing agency, our clients range from small businesses to large schools. Some projects are single service, such as a website, while other projects include a full suite of marketing services.
