Overview
The content is their product
GMP Trends® was created to provide relevant, real-time, and unbiased information related to U.S. FDA inspections. They have a proprietary process by which they obtain immediate access to all world-wide FDA inspection information on a real-time basis. They are an online-only business with two methods by which they provide this information: you can purchase these reports individually or they provide a subscription-based model with different levels of access to the information.
Our Approach
Website first, followed by ongoing strategy
From a design standpoint, the challenge with this e-commerce website was differentiating between the customer (those looking to purchase individual reports) and the client (those who purchases a subscription package). In addition to giving a modern look and feel to the site, we needed to display the same product in 2 completely different layouts depending the user. Reports were organized using WordPress’s built-in taxonomy in order to organize the vast amount reports available on the site. Overall, the site is designed to feature both the subscriptions and the individual products in a logical way throughout the entire website, the reports are dynamically served to the user depending on their subscription level.
Milk Street chose to implement WordPress for this specific project. WordPress is very easy to update, and their Woocommerce plugin is a very robust e-commerce website solution that would allow us to offer both individual sales and subscriptions. The greatest challenge of this project was the organization of the data itself. We needed to pull all of the product, customer, and subscription data from two sites, merge it into one source, and import it into WordPress/Woocommerce.
Services Provided
Everything starts with a strategy.
Engagement Strategies
We leveraged the clients thought leadership in the digital space to initiate dialogue with potential customers.
Content Strategy
In addition to their premium content, we developed strategies for ongoing content to generate leads.
SEO Marketing
We made sure all of their new content was SEO friendly while systematically optimizing their older content.
Pay Per Click Advertising
We created publishing schedules to repurpose older content, share curated content, and significantly increase their LinkedIn audience.
Execution
An eCommerce website with advanced membership management
The end result was a robust, modern website that organized all fo their data from 2 antiquated websites and delivered the data to their customers in an easy to navigate fashion. We accomplished our goals, and we did it weeks ahead of schedule in order to get our client back online.
Because GMP Trends’ business model is online-only, on-going maintenance is a priority. In addition to typical WordPress updates, Milk Street continually monitors the speed and performance of the site to assure the quality of the user experience. Routine database maintenance is another integral part of any e-commerce website that Milk Street provides on a regular basis. At the end of the day, GMO Trends can rest assured that their website is performing well and staying up-to-date.
Screenshots
All of our websites are responsive and SEO friendly.
HIT US UP.
There's always more than meets the eye.
We'd love to share more of the backstory and juicy details behind our work, especially the one's that are most relevant to your needs.