How to Overcome 5 Setbacks for Small Business Marketing
Executing an effective marketing strategy is challenging for businesses — large and small. But for small businesses trying to add […]
SEO
SEO Marketing is one of the most cost-effective ways of reaching the people most likely to use your business’s products and/or services. On Milk Street, we take a three-headed approach to managing our client’s SEO needs. The basis of any SEO strategy begins with your website. Our team has experience writing and formatting website copy in a way that makes it easy for all of the major search engines to find. Next, we look at Local SEO which makes sure you show in local search results and on online maps. Finally, our team uses Google AdWords to give your SEO strategy the boost it needs to get results.
On Milk Street, our digital marketing team has experience developing effective SEO strategies for business and organizations of all sizes. We constantly study industry trends and SEO marketing best practices so that we can maximize the digital presence for our clients. Continue scrolling to find out more about our process!
Trust the Process
On-Page SEO is the process of optimizing digital content so your website will rank higher and earn more relevant traffic from organic search. On Milk Street, we begin this process by using tools like MOZ to research keywords relevant to your industry. These are the words and phrases that potential clients are most likely to use when searching for information relative to your business. Next, we look for meaningful ways to include these words and phrases in the content of your website using a particular SEO compatible format. Finally, we design and implement an ongoing content publishing strategy to expand your list of ranking keywords and keep the site relevant in the eyes of the "SEO-bots" that crawl the web.
More often than not, when consumers want a cup of coffee, a fresh slice of pizza, or anything else nearby, they perform a search. So, if you want your business to appear in search results for local businesses you must be registered with the proper search engines databases and local online directories. This is where Local SEO is important. Local SEO is the process of organizing and managing local ranking factors for your business such as name, address, phone number, and online customer reviews to maximize local online visibility. If you want to rank high for Local SEO search, it's important that all of your business's contact information be consistent across each online platform. On Milk Street, our team has the experience to detail necessary to execute a Local SEO strategy that will get your business more exposure from local search.
Google AdWords is one of the most utilized pay-per-click advertising systems for one reason, it works. Although publishing informative, SEO friendly, keyword guided content should be the core of your organic SEO marketing efforts there is a workaround - Google AdWords. Rather than publishing content and waiting for SEO to work (which can take up to 6 months), Google AdWords gives business the opportunity to bid on keywords for priority placement in search results instantly. The ROI from GoogleAd word campaigns is typically very positive if managed properly, which can be a bit tricky. The Milk Street Marketing team has a track record for managing Google AdWord campaigns with positive ROIs for companies and organizations of all sizes and with various budgets.
Who We Do It For.
Milk Street Marketing's client's range from FinTech startups, higher education institutions and businesses of all sizes. A very common scope of work is branding and website in conjunction content development and marketing management. Click through to see some pretty pictures and read a few clever turns of phrase.
HIT US UP.
The first step is to schedule a call with one of our team members to discuss your business situation and your marketing needs.
Fresh Posts!
As a full-service marketing agency, our clients range from small businesses to large schools. Some projects are single service, such as a website, while other projects include a full suite of marketing services.