How to Overcome 5 Setbacks for Small Business Marketing
Executing an effective marketing strategy is challenging for businesses — large and small. But for small businesses trying to add […]
By Ron Bauman
Website Design
Creating Cohesion Between Users and Content
When someone visits a website, the easier it is to navigate and find the items they’re looking for, the longer a user will stay on the site or page. Furthermore, akin to other experiences at stores, restaurants, venues, etc., the initial impression will dictate or inform future decisions about whether to return.
Consider navigating a website like driving a car. Each new vehicle will require an adjustment period or learning curve. Nevertheless, once you’ve consistently driven a full-sized truck, the skill differences required between makes & models should be marginal. Similarly, a website should not need a user manual. Logical compartmentalized and connected content will generate a positive experience, yielding customer leads, sales, and indexing.
Website Design
Components of UX/UI Webiste Design
The structure, layout, and organization of a website can affirm a company's credibility via content and usability.
Strategy
Information Architecture (IA) refers to the structure or organization of information online. Well-designed information architecture connects or bridges a user's questions, needs, problems, etc., with the content or information that answers those questions, fills those needs, and solves those problems. When building or designing a page, consider the user's built-in past experiences with similar websites that have set experience expectations and standards.
Page Layout
The framework or blueprint of a website, also known as a wireframe, demonstrates the theoretical layout of the website. This design element depicts the placement of brand-specific content, such as logos, blogs, videos, contact forms, services, and product pages. It also serves as a model of navigation organization and user interaction.
Prototyping
Once the basic blueprint (wireframe) is in place, the next phase is developing the functional model, customizing the domain to demonstrate how brand imagery, written content, video, etc., will harmoniously operate on the individual pages and interact throughout the site.
If your business needs a website or has a domain that requires a remodel, contact Milk Street Marketing, and we'll discuss your options and formulate a plan to modernize your online home.
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Our Work
Milk Street Marketing's client's range from FinTech startups, higher education institutions and businesses of all sizes. A very common scope of work is branding and website in conjunction content development and marketing management. Click through to see some pretty pictures and read a few clever turns of phrase.
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As a full-service marketing agency, our clients range from small businesses to large schools. Some projects are single service, such as a website, while other projects include a full suite of marketing services.
