Are you using social media as your website?
As a musician back in 2006, I was determined to put my band on the music industry map. When this […]
By Ron Bauman
Overview
Guidance For Your Brand
Developing the framework of how your business/brand interacts with customers is one of the best ways to establish a lasting relationship. Engaging with your audience goes beyond creating a product or service that solves a problem.
A business needs to understand clients’ and potential customers’ self-perception, daily activities, and how they move through the world. Customer research and understanding how fellow competitors brand themselves will lay a solid foundation to build and expand on. This investigation provides the groundwork for guidelines moving forward and shaping suggestions across communication channels. Creative concepts are the visual examples of how this will look and feel in the real world.
Creative Concepts
Concept Components
Mood Boards & Rationale (A Poetic Ode to the Brand)
Connecting the brand’s look, feel, and sound with a target audience sets the tone of one’s marketing path. Your brand's imagery and message must reflect the people it's trying to reach. This reflection demonstrates a core-value connection between brand and customer.
Brand Art
These concepts unite in brand art, presenting the message in a multi-faceted presentation. After determining the aesthetic and communication principles in practice, the next phase is seeing how they'll apply in action.
Proof of Concept
Applying those principles and techniques in real-life applications showcases how they’ll appear across various platforms and media types. These examples transform a theoretical game plan into winning actions.
With our team of seasoned professionals, Milk Street Marketing will guide you through the creative process that builds and maintains awareness and customer connection of your brand.
Who We Do It For.
Our Work
Milk Street Marketing's client's range from FinTech startups, higher education institutions and businesses of all sizes. A very common scope of work is branding and website in conjunction content development and marketing management. Click through to see some pretty pictures and read a few clever turns of phrase.
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Let's talk about you! We would love to hear your story.
The first step is to schedule a call with one of our team members to discuss your business situation and your marketing needs.
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Thought Leadership, Marketing News and #LifeOnMilkStreet
As a full-service marketing agency, our clients range from small businesses to large schools. Some projects are single service, such as a website, while other projects include a full suite of marketing services.
