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Having never fully launched their new brand as a result of the pandemic, Penn Community Bank tapped Milk Street to develop and execute an integrated and sophisticated awareness campaign. Our team worked with the PennCB marketing department to establish an overarching campaign strategy, creative concepts and a multichannel roll out plan.
We developed a comprehensive brand campaign strategy complete with creative concepts.
We developed an integrated campaign content strategy.
We delivered a campaign toolkit with a variety of brand assets.
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We'd love to share more of the backstory and juicy details behind our work, especially the one's that are most relevant to your needs.