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Penn Community Bank

Start Here. Grow Here. Stay Here.

Overview

A Mature, Modern Brand Campaign

Having never fully launched their new brand as a result of the pandemic, Penn Community Bank tapped Milk Street to develop and execute an integrated and sophisticated awareness campaign. Our team worked with the PennCB marketing department to establish an overarching campaign strategy, creative concepts and a multichannel roll out plan.

Objective

"Let's Win An Award."

The bar was set high right from jump street. While conducting the project kickoff with the primary stakeholders, we asked “What does success look like?”.

The response was: “We want to win an award.”

Of course, the real objective for Penn Community Bank was much deeper than peer-recognition. As a community bank, it had for many years relied on personal banking services such as checking and savings accounts, auto loans and mortgages. However, as Penn Community Bank grew from the merger of two smaller local financial institutions, it sought to reposition themselves as a viable resource for larger business accounts. Specifically, the primary persona being a mid-tier commercial account within the manufacturing/warehousing/logistics sector.

The challenge was to accomplish this without alienating and still speaking relevantly to PennCB’s other audience segments, including small local businesses such as brick and mortar storefronts, and professional service providers. Ultimately, the top level goal was to help Penn Community Bank grow their business and serve their mission of “Greater Good Banking”.

So with all of this in mind, we rolled up our sleeves and got to work.

Results

To Be Determined....

As of publication, this is some of Milk Street’s most recent work and the campaign is currently in the initial roll out phase. Please check back at a later date to learn more about performance details.

But we did peep their Facebook post of the marketing team receiving an award at at banker marketing event!

A quick snapshot of the work.

Visuals

HIT US UP.

There's always more than meets the eye.

We'd love to share more of the backstory and juicy details behind our work, especially the one's that are most relevant to your needs.