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Content Development

How you speak is as important as what you say.

Branded Content

Every brand has a story. If you don’t, then go back to square one.

When it comes to branding, a business’s messaging is just as important as any other element of their brand. In fact, it’s probably more important. Your messaging needs to explain your business’ higher purpose in a way that differentiates you from the competition and builds excitement about the brand. On Milk Street, we begin all of our branded content projects by working with you to define the “why” of your business. For some business’ their “why” comes from continuing a family tradition. For other business’ their higher purpose might be to make the best food possible from locally sourced ingredients. Either way, our team of branding experts, copywriters, and graphic designers work to develop concise content that explains your brand’s “why” and differentiates you from your competition.

Trust the Process

Branded Content That Tells Your Story

Higher Purpose

Most businesses understand what they do and how to get it done. However, the business that understands why they do what they do, and can define their higher purpose, has a definite advantage over the competition. Now more than ever, consumers are making purchasing decisions based on a business's higher purpose rather than convenience or even price. Consumers want to support a business that treats their employees well, takes care of the environment, and does good deeds in their community. Your business branded content must explain how your business is producing its goods and/or services while addressing some of these higher purpose concepts. On Milk Street, we understand how to craft branded content for a business that explains their higher purpose and highlights their products and/or services in a way that gets consumers excited about their business.

Segmented Messaging

Creating great branded content for your organization is important. However, if you don't have information properly organized and distributed to the right audience, it might not matter. Just consider how many emails you get a day that don't have anything to do with your interests, and that's only one messaging avenue. On Milk Street, our staff has experience creating branded content that speaks to individuals working in a wide variety of professions, from large corporations to small mom-and-pop businesses. We take advantage of this experience to design a custom messaging matrix that increases the likelihood your content is delivered to people that are actually interested in your organization's products and/or services.

Visual Content

Visual content is everything that we see, read, and interact with on the internet. When it comes to branded content, visual elements are just as important as written copy for telling your brand's story and establishing your value proposition. Pictures, video, and other graphic design elements are extremely important to a brand's identity and are one of the top ways consumers recognize and associate with your brand. However, if your visual content is going to be effective your look needs to be standardized and consistent across all mediums both digital and in the real world. On Milk Street, our team has experience developing a visual content for brands that tell their story and create a positive identity for their organization.

Who We Do It For.

Our Work

Milk Street Marketing's client's range from FinTech startups, higher education institutions and businesses of all sizes. A very common scope of work is branding and website in conjunction content development and marketing management. Click through to see some pretty pictures and read a few clever turns of phrase.

NextFab Wilmington

NextFab is a network of makerspaces in Philadelphia & Wilmington. Its first location outside of Philadelphia just turned 1 and it was our job to celebrate their first full year of operating in Wilmington, DE.

Nochumson P.C.

Designing a law firm’s website without the cliche look of a law firm website.

Connie’s Ric Rac

A music venue in south Philadelphia supporting local, original music. They’ve got the talent on stage, they just needed the right marketing to bring people through the doors.

GMP Trends

An eCommerce website with subscription payments and a membership paywall.

NH Yates

NH Yates have been in business since 1949, but their digital marketing efforts were in their infancy. Milk Street was brought on to build a professional website as well as all of their digital marketing channels.

DraftFuel

A brand new Fintech startup needed comprehensive marketing support leading up to their launch, and beyond.

S. 9th Street Italian Market

Not too many associations have a chance to celebrate a 100 year anniversary. Needless to say, this was a large-scale experiential event, and a perfect stage for the Milk Street Trifecta.

The Somers Team

With a dedicated team of 5-star real estate professionals, The Somers Team had an established track record of helping people realize their real estate dreams in the greater Philadelphia region […]

HIT US UP.

Let's talk about you! We would love to hear your story.

The first step is to schedule a call with one of our team members to discuss your business situation and your marketing needs.

Fresh Posts!

Thought Leadership, Marketing News and #LifeOnMilkStreet

As a full-service marketing agency, our clients range from small businesses to large schools. Some projects are single service, such as a website, while other projects include a full suite of marketing services.

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