Overview
Turning an unknown venue into a music scene landmark.
As the historic 9th Street Italian Market’s only source for live music, the Ric Rac was ahead of its curve as the sole music venue in the burgeoning area of the city. However, as competition increased, it became evident that Connie’s could not survive without proper marketing and promotion. Milk Street Marketing founder Ron Bauman had become friends with the Tartaglia family, just before the Ric Rac opened, and became bandmates with the brothers/partners in The Discount Heroes. Eventually, Ron was brought in as a partner, with the responsibility of marketing the venue and managing the booking calendar. This became a very important stepping stone to the launch of Milk Street itself.
Services Provided
We even did a little bartending.
Social Media Management
The primary vehicle for connecting with bands, fans and neighborhood hipsters.
Our Work
Just a few examples of our work
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