milk street logo animation
page title background

Connie’s Ric Rac

South Philly's Home for Live Original Music


Turning an unknown venue into a music scene landmark.

As the historic 9th Street Italian Market’s only source for live music, the Ric Rac was ahead of its curve as the sole music venue in the burgeoning area of the city. However, as competition increased, it became evident that Connie’s could not survive without proper marketing and promotion. Milk Street Marketing founder Ron Bauman had become friends with the Tartaglia family, just before the Ric Rac opened, and became bandmates with the brothers/partners in The Discount Heroes. Eventually, Ron was brought in as a partner, with the responsibility of marketing the venue and managing the booking calendar. This became a very important stepping stone to the launch of Milk Street itself.

Services Provided

We even did a little bartending.


South Philly's Home For Live Original Music

Web Development

A gritty look and feel that fit, with data driven automated updates.

Social Media Management

The primary vehicle for connecting with bands, fans and neighborhood hipsters.

Live Events

Booking live music and events 7 nights a week

Promotional Items

We created a merchandise store on their website.

Our Work

Just a few examples of our work


There's always more than meets the eye.

We'd love to share more of the backstory and juicy details behind our work, especially the one's that are most relevant to your needs.