As the historic 9th Street Italian Market’s only source for live music, the Ric Rac was ahead of its curve as the sole music venue in the burgeoning area of the city. However, as competition increased, it became evident that Connie’s could not survive without proper marketing and promotion. Milk Street Marketing founder Ron Bauman had become friends with the Tartaglia family, just before the Ric Rac opened, and became bandmates with the brothers/partners in The Discount Heroes. Eventually, Ron was brought in as a partner, with the responsibility of marketing the venue and managing the booking calendar. This became a very important stepping stone to the launch of Milk Street itself.
South Philly's Home For Live Original Music
A gritty look and feel that fit, with data driven automated updates.
The primary vehicle for connecting with bands, fans and neighborhood hipsters.
Booking live music and events 7 nights a week
We created a merchandise store on their website.
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