How to Overcome 5 Setbacks for Small Business Marketing
Executing an effective marketing strategy is challenging for businesses — large and small. But for small businesses trying to add […]
By Ron Bauman
Branding
A Philadelphia Branding Agency That Helps You Find Your "Why"
Branding is an integral part of your marketing strategy. According to Branding Mag, branding is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.
There are three important parts to every brand. Together, they form the driving force behind everything you do. That means, what you’re doing, who you are doing it for and what inspires you to do it. Then, you can zero in on your purpose, make a plan and execute it. In order to succeed, you need to know your “Why.”
Milk Street Marketing is a Philadelphia branding agency that helps businesses and organizations define their higher purpose so you can effectively tell your story.
Trust the Process
We work with our clients to develop ideas that support their bigger picture and help develop a sense of community around their business.
Strategy
Milk Street Marketing is a Philadelphia branding agency that has a track record of creating successful brands for businesses and organizations of many industries. Our agile marketing staff blends varied life experiences with the latest market research and industry best practices to develop brand strategies that tell our client's story in a clear concise manner. Regardless of the type of organization, all of our brand strategy sessions begin by establishing a firm understanding of your team's higher purpose. In other words, we work to define exactly what about your business, aside from monetary gain, gives you a sense of fulfillment and motivates you to go to work each day. Once your higher purpose is established we can begin moving forward developing your visual identity and branded messaging.
Visual Identity
In today's digital environment, consumers have more hands-on interactions with a company's logo and branding than ever before. Consider how many times a day you touch Facebook or Google's logo, or, the hundreds of logos you view cycling through your smartphone. If you're like most people, simply viewing a logo generates an opinion and feeling about the products and/or services it represents. Studies show, users will search for your organization and view your website before ever interacting with someone face-to-face. You need professional graphic design. Which leads to a second important aspect of visual identity - your website and social media pages. Our graphic designers work closely with our web developers, content creators, and social media managers to ensure your organization's visual identity is consistent across all platforms.
Content
Content is as important to your business as its logo, color scheme, or any other graphic design element. On Milk Street, the importance of communicating "on-brand" is something that we stress to all our clients. Each member of your organization must speak about your products and/or services using the same terminology rather it's a face-to-face or online interaction. Therefore, our copywriters and creative staff take time with your team to develop and hone consistent branded messaging that works on every level. That way rather our team is writing a blog post, email, newsletter, infographic, video, or social media post, or your team is giving a sales pitch, you can be sure your branded messaging will remain consistent and portray your organization the proper way.
Who We Do It For.
Our Work
Milk Street Marketing's client's range from FinTech startups, higher education institutions and businesses of all sizes. A very common scope of work is branding and website in conjunction content development and marketing management. Click through to see some pretty pictures and read a few clever turns of phrase.
HIT US UP.
Let's talk about you! We would love to hear your story.
The first step is to schedule a call with one of our team members to discuss your business situation and your marketing needs.
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Thought Leadership, Marketing News and #LifeOnMilkStreet
As a full-service marketing agency, our clients range from small businesses to large schools. Some projects are single service, such as a website, while other projects include a full suite of marketing services.
