4 Tips For Leveraging Your Company Anniversary
It doesn’t matter whether it’s your 5th year in business or your 50th year, every company anniversary is a reason to celebrate! In addition to being a time of celebration, a company anniversary is a great opportunity to launch a new marketing campaign. Many businesses use anniversaries as a platform to re-tell their business’s story and highlight what makes it unique and stand out from the competition. Here are four tips on how to leverage your company anniversary into a successful marketing campaign:
Define Your Story
An anniversary is a great opportunity to reflect on the past, appreciate the present, and look forward to the future. So use this time to craft (or re-craft) the story of your business. Start from the beginning, and consider how your business began, how it has evolved, and how the people along the way have made your business special. In addition, ask yourself where you see the business going in the future and how you’ll make it happen. These are the compelling parts of your story that will set the tone and theme of your anniversary celebration. For an example of this process in action check out our project for the United Merchants of South 9th Street.
Develop An Anniversary Logo
If you’re considering getting a new logo or freshening up your current one, an anniversary is a great time to launch a new look. When designing a new logo, it’s important to consider your business’s story and to look for ways to include a theme in your design. A great logo should encapsulate your business identity, values, and the products and/or services it provides. However, some businesses choose another way to visually celebrate a company’s anniversary. Businesses with highly recognizable logos usually choose to develop a special version of their logo specifically for the anniversary year. This is a great way to maintain brand identity and give your company a fresh look for its anniversary year celebration. Take a look at our anniversary logo redesign for Connie’s Ric Rac in South Philly.
Once your visual elements are in place, you’ll need to develop a plan to get the company anniversary campaign underway. There are many questions that need to be answered: How long will the celebration last? Will there be events throughout the year or one big celebration? What are the best channels to market your anniversary campaign? Will there be entertainment at your events?
Whatever you choose you’ll need a detailed timeline of events and preparations that need be done prior to each event. The planning process takes time. It’s best to start planning events at least six months before they’re scheduled to have all elements in place.
Please play the track before reading any further…
Finally, don’t forget to celebrate! Although the purpose of your company anniversary marketing campaign is to drive business, don’t forget to have fun. After all, you worked hard to get your business to this point, so enjoy its anniversary celebration. Use this time to take stock of your successes and thank those individuals that have helped contribute to your company’s success.