Small Business SEO Marketing Explained.
If you’re a small business owner, the idea of competing with large corporations (or more so their advertising budgets) for SEO keyword rankings may seem silly. It’s still extremely important, and just because you aren’t able to compete with major corporation budgets doesn’t mean you should ignore the value of general SEO principles. Small business SEO marketing is a very effective way to improve the visibility of your digital brand and attract more clients. Despite its importance, many small business owners don’t understand SEO or don’t have the time to keep up with its many changes. So they don’t bother with it and end up missing out. In this article, we’ll explain why SEO is important and how you can use it on your business’s website to improve web traffic and get more sales leads.
What is SEO?
SEO stands for Search Engine Optimization and the term is really more of a verb than a noun. SEO is a process that makes and keeps your website relevant in the eyes of search engines such as Google. The SEO process starts by selecting keywords that are relevant to your business and finding ways to incorporate them into content throughout your site. A second important aspect of SEO is posting new content on your site on a regular basis. Google and other search engines give your website more creditability if the content is updated regularly. Updating content also gives you a chance to expand the number of relevant keywords on your site.
Utilizing SEO on Service Pages.
The service pages of your website are where the small business SEO marketing begins. Services pages are static content, which means they are a permanent fixture on your website. This makes service pages the perfect place to describe how your business can help solve your client’s problems while using keywords that relate to your business. Both of these tactics will improve your SEO, but, the content must use the proper format to be considered “relevant” by most search engines. Part of this formatting is keyword density. Although you may think it’s good to use a keyword as many times as possible, it’s not. Trying to trick search engines by cramming in keywords will get you penalized and lower your SEO score. There are other questionable SEO tactics that cause search engines to penalize your site, such as posting duplicate content or linking to questionable backlinks.
Utilizing your Blog for Small Business SEO Marketing.
The term “blog” has many meanings. In terms of SEO marketing, a blog is an opportunity to solve customer problems and address pain points. It’s also an opportunity to increase brand awareness and of course, utilize relevant keywords. How many times have you Googled a question and found the answer on a website of a business that provides a service related to your problem? That’s not an accident. If you post blogs regularly about problems your business can solve, and utilize proper SEO tactics, you will likely earn more sales leads. A blog is also a place where a small business can gain an advantage over large, national corporations. Long-tail keywords and localized keywords are two keyword strategies where small businesses can get the upper hand over large corporations.
Milk Street Marketing offers small business packages that bundle many of our services into an affordable monthly payment. We offer an integrated, multi-channel marketing solution backed by a team of marketing professionals.