This week we rolled up our sleeves and went there: Politics. Avoiding politics in business altogether is impossible. And when a major political event lands in your city, it is even harder. We talk about the 2016 Democratic National Convention, the presidential campaign and the inseparable relationship of politics and business. Not everyone on Milk Street sees eye to eye about everything political, which pretty accurately reflects the real world. If you want to do business in 2016 you must be able to respectfully disagree with others and coexist, work side by side and even collaborate.
We talk 2016 Democratic National Convention and its impact on our city: Philadelphia. More specifically, we talked about the #TruthToPower art exhibit, the influx of celebrities to the city and the giant joint being walked around City Hall. The DNC impacted our small businesses, our restaurants, our traffic and so many other aspects of our city.
And true to our nature we couldn’t ignore the marketing aspect of it all. Elections are really a huge marketing plan. We run campaigns every day on Milk Street. A campaign is just a concentrated, coordinated effort to convince a predetermined group of people that your service is the best, your products are the best value or… You’d make the best President of the United States. Donald Trump have employed some of the most common marketing tactics in their quests to become POTUS. They’ve engaged their target demographic on social media, they’ve pushed their message out through integrated channels and they even promoted themselves by talking about how bad the competition is. We’ve seen this time and time again in business. Coke does it to Pepsi, Mac does it to PC, Bounty does it to Scott. I could name dozens more but you get the picture.
Politics in business is not a one way street; the business in politics is pretty apparent!