Ep 4 – #Milkpod

This Week on Milk Street – Small Business Marketing

This week’s show started off with a big announcement regarding the Milk Street Trifecta; craft beer, craft food, craft music. Whenever we can bring those 3 forces together in one series of events, it’s worthy of announcement. This summer, along with Smokey Pint, we’re going to make that happen…

Tonight we focused on small business marketing, in honor of Philadelphia’s #SmallBizWk hosted by the Chamber of Commerce and Comcast Business. We talked about the various events the week of 4/18 – 4/22. Small business drove tonight’s episode whether we were discussing tips, or challenges that small business’s face in today’s world. Will released a post, conveniently during the show, offering 7 Tips for Small Business Marketing. This gave us plenty to discuss, from branding to social media. The most valuable lesson – don’t use Fiverr to design a logo for your small business marketing solution.

And nobody understands small business like Emilio Mignucci, the third generation owner of Philadelphia’s Italian Market landmark Di Bruno Bros.  For 76 years the DiBruno Brothers has been an iconic brand in Philadelphia, and Emilio shared some of the secrets to their success. It all comes down to customer experience. It’s very interesting to hear that after so many years, regardless of marketing trends, or the existence of social media, success comes down to giving you’re customer the best possible experience. That experience will lead to “word-of-mouth”, the most powerful marketing tool available.

Small business plugs this week: Smokey Pint, DiBruno Bros, Bus Stop Boutique, Headroom, Riverwards Cafe.

We’d like to thank Sonnder for providing the music for this episode. Check out their new album Entanglement, available on their Bandcamp page.
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This Week on Milk Street airs live every Monday at 4pm ET. Use #MilkPod to become part of the conversation at any time.